The theory goes that disruptive innovation is what happens when new things gain footholds in underserved markets and by the time the established markets realize it, it is too late. Disruptive innovation is about technology incubation and the maturation of new ideas in places where the old ones don't or won't work.

The other side of the coin is innovative disruption. Not disrtuption for its own sake, but disruption as a means to improvement, or as a means to rock our world out of the local maxima in which we so often peacefully rest to seek (and hopefully to find) a still higher energy state. Innovative disruption is make use of entropy to reverse entropy. Innovative disruption is the art of finding new ways to do old things in the mainstream, not on the fringe.

Organizations that practice innovative disruption

• reorganize frequently but organize better
• pursue a strategy but are free to change tactics
• dare to dream but not to sleep
• remember the past but don't forget about the future
• are alive ... which is the greatest innovative disruption of all

The theory goes that disruptive innovation is what happens when new things gain footholds in underserved markets and by the time the established markets realize it, it is too late. Disruptive innovation is about technology incubation and the maturation of new ideas in places where the old ones don't or won't work.

The other side of the coin is innovative disruption. Not disrtuption for its own sake, but disruption as a means to improvement, or as a means to rock our world out of the local maxima in which we so often peacefully rest to seek (and hopefully to find) a still higher energy state. Innovative disruption is make use of entropy to reverse entropy. Innovative disruption is the art of finding new ways to do old things in the mainstream, not on the fringe.

Organizations that practice innovative disruption

• reorganize frequently but organize better
• pursue a strategy but are free to change tactics
• dare to dream but not to sleep
• remember the past but don't forget about the future
• are alive ... which is the greatest innovative disruption of all